Meet Zack & Nicolle
We didn’t always run our businesses, our 7 Figure agency, our courses, our consulting practice with high earning entrepreneurs & businesses, our eCommerce brands.
When we first married in 2013, I (Zack) was working my regular corporate 9 - 5, and Nicolle was told she couldn’t work because she immigrated here from Canada. That’s a long story, we’ll tell you about it sometime.
Our first epiphany.
Other brands took notice...
We had other brands asking us who was running our marketing, and we said... “We are.” They were floored, and asked if they could pay us to help them do the same thing. We thought it sounded fun! So we replicated what we were doing with our own business.
And it worked! The first brand we consulted went from basically nothing to over $200,000 / month in sales within 6 months. So the word spread and we ended up doing this for a bunch of other brands. And from that, we just kept learning…
We learned how to build brands in virtually every niche.
We learned what to put on websites to get people to pretty much every product.
We learned how to sell things online without being cheesy or sleazy.
We learned how to set up and run VERY successful Facebook & Instagram ad campaigns for products in pretty much every niche and industry.
And we learned how to operate and run every aspect of a physical product eCommerce business.
We were growing at every level. Personally with running two 7 figure businesses at the same time, one service and one eCommerce. We were growing professionally developing skills for our brands, and others. Learning at such a rapid pace, we were becoming real founders.
Our second epiphany.
Nicolle and I weren’t doing as much of the in-the-trenches work, and had to learn a whole new set of skills.
We had to become experts at systemizing a team, leading the team, delivering an amazing service, and delivering amazing products. All while helping 40 other businesses grow at a rapid pace.
Learning that cost us a lot of money. We wasted money on products that would never sell. Apps that never did anything. Ads that moved the brand backwards instead of forwards. Website design that made conversions worse, not better.
Learning that cost us a lot of time. We wasted a stupid amount of time testing things we never should have tested. Creating things we never should have created. Hiring people and agencies we never should have hired.