Mark Cuban once said “Sales cure all.”

And he’s right!

But the biggest mistake we see businesses at every level make is they ignore selling.

They don’t want to be seen as a ‘salesy’’ person or ‘salesy’ brand.

But with time those businesses fade away. Because they don’t realize people don’t buy from you because you are cool, but they buy because you are going to make their life easier or better.

If you want to build a great business, that does well, you need to focus on creating great products and services…

… and then match that with great salesmanship.

The reality is:

No matter what stage of business you’re in, you MUST learn how to sell.

There is nothing more important in your business.

A lack of understand how to sell your product or service is the reason

1) Your ads aren’t converting.

2) Your marketing doesn’t work.

3) Your website isn’t converting.

4) You're struggling to build momentum and grow.

No matter what you’re selling, from physical product fashion & apparel to done-for-you services. You MUST sell.

When was the last time you went to a retail store when the sales associate wasn’t explaining the benefits of the product, and trying to upsell you on buying more?

If they are a successful business, never…

Maybe you’ve worked retail. Think back to the days when they were focused SO much on sales. How did you get people to buy stuff?

It wasn’t by just standing there waiting for them to buy.

There’s a reason they’re called sales associates. The big players selling physical products understand sales is the ticket to growth.

But for some reason business owners forget that when they start their business. They focus on building something ‘cool’ and forget about the most important thing.

Making money.

So if you are struggling to get sales, learn how to sell.

If you are just starting out, this insight can be the one thing to help you build a business that supports you and your family.

Share this article with anyone you think would find it valuable! This is the most important thing anyone can ever learn to do with their business.

July 18, 2020 — Zack Long