This One Thing Will Change… Everything
Most business owners are in a constant state of overwhelm. They’re being pulled in a million directions. The result is they’re focusing their energy and time on too many different things, which is leading to slow (and oftentimes backwards) growth. Do you feel that?
Mark Cuban once said “Sales cure all.” And he’s right! But the biggest mistake we see businesses at every level make is they ignore selling. They don’t want to be seen as a ‘salesy’’ person or ‘salesy’ brand. But with time those businesses fade away. Because they don’t realize people don’t buy from you because you are cool, but they buy because you are going to make their life easier or better.
It’s easy to get caught up in the hype about the 19 year old tech billionaire who started a company out of his dorm room. Or the 20 something entrepreneur who started her own multi-million dollar skin care line. The media loves them, so that’s who we hear about. But that’s RARELY the case. In fact, many iconic businesses and entrepreneurs started much later in life.